Monday, December 2, 2019

#GivingTuesday

Tomorrow is #GivingTuesday and a great day to encourage your local participants to use their Facebook Fundraising options and the tools the American Cancer Society has given us. In 2018, $3.6M was given online through all organizations and that was 38% more than in 2017. So, we expect more people to be giving more TOMORROW.

If you have not already done so, here's a quick list of things to do TODAY!
  • Download the Giving Tuesday Toolkit from Brand Toolkit.
  • Send an email through your website to all current participants encouraging them to personalize their dashboard and set up their Facebook Fundriasiers through their dashboard. 100% of the donations that come in through this method go straight to your page and count toward your team's goal. But, this method must be followed to make it happen and count correctly. 
  • Send an email to your previous year, but not yet current participants to encourage them to register today so they can participate in #GivingTuesday with your community tomorrow.
  • Maybe download this video and post to your Facebook page tnow and encourage your followers and participants to set up their Facebook Fundriasier so they are ready to go tomorrow.
  • Connect with your Fundraising and Event Chairs and set up a quick local community fundraising challenge for the 24 hours of Dec 3 or even this week.
  • Post and encourage your followers to give online as part of #GivingTuesday. Make sure you include a direct link to your event or personal giving page with any email, Facebook, Instagram Stories, Twitter, or another platform post. Make it easy for your followers to make a donation.
Online fundraising is a practical way to catch people where they are and give them the easy tools to support your local Relay for Life event. Whatever you do, do something to jump in and be part of the Nationwide challenge to give online on Tuesday, Dec 3. 

Written by guest blogger Keisha McKinney

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