The American Cancer Society was the beneficiary of the 7th Annual We Can Survive concert held October 19th at the Hollywood Bowl (in Los Angeles, California).
The concert featured performances by Taylor Swift, Billie Eilish, Camila Cabello, Jonas Brothers, Lizzo, Marshmello, and Becky G, with a percentage of the ticket sales supporting the American Cancer Society's breast cancer work.
DJ, record producer, and internet personality Marshmello, sold exclusive merchandise at the concert and online, with a percentage of the proceeds going to the American Cancer Society. You can buy yours here.
In addition, the American Cancer Society was be the beneficiary of a national radio-a-thon in more than 20 markets (including the San Francisco Bay Area's ALICE @ 97.3 KLLC-FM.
The concert and surrounding opportunities will extend the reach of the American Cancer Society and build relevance with a new demographic.
*Re-posted from MySocietySource.
No comments:
Post a Comment