Pennies add up to big impact for Lyft riders

This week, the American Cancer Society will once again be a charity of choice in the Lyft ride share app, which allows the nearly 30 million Lyft riders the opportunity to round-up their change on each ride, ultimately improving access to care for patients in need.

The Lyft "Round Up & Donate" campaign is evolving into a year-long integrated partnership that goes beyond a round-up donation opportunity to allow more Lyft riders to make a difference in the lives of those who do not have transportation to the critical care they need.

Specifically, the expanded campaign is expected to generate approximately $1 million in support of our transportation program, which equates to 20,000 free rides to treatment over the next year.

In the last two years, the American Cancer Society has arranged for more than 150,000 Lyft rides in 11 markets (including Silicon Valley Central Coast and Greater Bay Redwoods) to supplement its existing Road To Recovery program. Additionally, in 2017, the American Cancer Society was the beneficiary of a month-long "Round Up & Donate" campaign that earned nearly $40,000.

Pennies add up to a big impact, and it's easy! Here's how it's done:

• Riders simply select American Cancer Society as their charity of choice via the Lyft app.
• They opt in to "Round Up & Donate" through the "Donate" button in the "Menu."
• Once the American Cancer Society is selected as the designated charity, Lyft automatically rounds up the change on each fare.

*Re-posted from MySocietySource.