Since 2011, Chevrolet has proudly supported the American Cancer Society Making Strides program, contributing more than $15 million through activations like the successful #IDriveFor social campaign.
This year, the campaign has evolved to #WeDriveFor, and throughout the month of October, Chevy will donate $5 for every public Instagram post, Twitter post, or RT that includes #WeDriveFor (up to $110,000).
The #WeDriveFor social activation toolkit provides background on the nationwide partnership, sample social content for Twitter and Instagram, and recommendations on how to maximize this fundraising opportunity on social media.
Be sure to check out the #WeDriveFor content on TikTok as well, where donations will also be matched up to $110,000!
*Shared from MySocietySource.
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