‘Quitting is Better’ campaign is part of multi-year partnership.
It’s the season for New Years resolutions, and this year, ACS and Perrigo are teaming up to raise awareness about the benefits of nicotine replace therapy through the ‘Quitting is Better’ campaign.
As part of this partnership, Perrigo is providing participating retailers with print and digital promotional materials, including on-pack messaging, shelf signage, store displays, store circular advertisements, and digital content to support online offers and loyalty programs. Check out some of the materials in the image above. Messages have begun rolling out on Twitter as well.
This campaign is particularly timely. Many people are seeking change in the New Year, presenting a great opportunity to reach people with the information and support they need to quit smoking. Tobacco sales have been up since the start of the pandemic – possibly because people are smoking more and/or not quitting because they are more stressed, or they don’t have the public pressure to do so – making our efforts more urgent than ever.
The campaign runs through the end of the month. Perrigo and ACS have partnered since 2017 to promote tobacco cessation and have recently extended our partnership for another three years.
For more information on tobacco cessation, check out these resources on cancer.org:
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