Effort will distribute 120,000 healthy meals to food-insecure families.
The American Cancer Society is proud to be a sponsor of the Pass the Love w/ Waffles + Mochi campaign in Fresno, California. The campaign from the Partnership for a Healthier America (PHA), in collaboration with PHA Honorary Chair Michelle Obama and Higher Ground Productions, will provide 2,500 families in Fresno with Pass the Love meal kits, which include recipes and ingredients inspired by the new Netflix series, Waffles + Mochi. During the course of four weeks, PHA and local partner Central California Food Bank will distribute 120,000 healthy meals to food-insecure Fresno families as the campaign works to meet its goal of distributing 1 million meals across the country.
Pass the Love distributions began last year in Atlanta, Cleveland, Detroit, and Philadelphia. They take place over four weeks and are structured to build the capacity of local nonprofits in those cities. The meal kits include high-quality ingredients and recipes inspired by Waffles + Mochi, enabling families to create meals that are fun, fast, and affordable to replicate.
Pass the Love w/ Waffles + Mochi leverages the show, its characters, and Mrs. Obama to meaningfully shift our food culture toward more affordable, fun, at-home meals for families of every income level. Through the meal kit distribution program, PHA is targeting communities with the highest levels of childhood poverty, as identified by the Annie E. Casey Foundation.
This program is in line with ACS' guidance around diet and physical activity for cancer prevention. Sadly, 4-5% of all cancer cases can be attributed to poor diet. That’s about 95,000 cancer cases this year. According to Feeding America, about 22% of children in Fresno County were living in households who experienced food insecurity in 2019. We are thrilled to support our partners at Partnership for a Healthier American by sponsoring the Pass the Love w/Waffles + Mochi campaign in Fresno.
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