An exciting digital
campaign and dynamic virtual experience is coming to ACS July 16th through
October!
Share the Light is designed to engage survivors, caregivers, health conscious
individuals, as well as existing donors and volunteers in a fundraising season
of light. Together we must illuminate the critical need to increase our funding
to fight cancer through new and existing revenue channels.
Save July 16 at 7 p.m. ET for an hour-long kickoff of
entertainment and inspiration! The July 16 kickoff will feature
a diverse array of celebrities, special guests, moving stories and an
illumination moment you won’t want to miss. You’ll also hear ideas on how to
carry your own light forward to advance and accelerate the fight through
existing ACS events, via virtual fitness challenges, or in ways unique to you.
What you can do RIGHT NOW: Help create that July 16
illumination moment! We need our volunteers, community partners, and staff
to to create videos/images:
1. Simply create a
video or snap a photo sharing a light in any way you’d like.
· Examples:
lighting a candle, turning on your mobile phone light
2. Post the
video/image to your social media channels using #sharethelight and tag
family members, friends, or co-workers, and encourage them to do the same
· Sample Post: I
am helping illuminate the critical need to increase funding for the cancer
fight. I challenge (tag your friends/family) to do the same. #sharethelight
3. Check out examples
of the types of videos/images we’re looking for here:
· https://www.facebook.com/ACSOklahoma/videos/2898600716863872/
4. Be on the
lookout for more details. Thank you for joining this effort and shining a light
on this urgent, life-saving need.
Learn more about the campaign and the upcoming virtual
experience here, on Society Source
and be on the lookout for the full suite of materials on the Brand Toolkit.
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