Help us keep up the momentum on social media
Our star-studded #ShareTheLight live event raised just under $200,000 across web, social, mobile, and email! If you missed it, you can watch a replay here. You can help us reach our goal of raising $512 million by joining the #ShareTheLight Challenge. This challenge will represent both the eternal flame in the fight against cancer and grow the impact of individual donations through donation matches. For more information, visit cancer.org/sharethelight.
The July 16 live event was just the launch of our #ShareTheLight social media campaign, and we need your help to keep up the momentum on social media. We’re asking every staff member to help. Here's how:
- Share a photo or video with your light – a match, candle, luminaria – to honor a survivor and then post it to your social circle. Challenge your friends and family members to share the light and make a donation. Be sure to tag the American Cancer Society (@AmericanCancerSociety) and use the hashtag #ShareTheLight. Any social site is fine, but we raise the most money on Facebook.
- Sample video script: I’m lighting this match in honor of my best friend’s dad Scott Dietrich who lost his battle to cancer and for Lori Zenker who currently got word she is officially cancer free, but is still actively recovering. It’s so important to put faces and names to this horrible disease. That is why I’m sharing the light and donating $50 to the American Cancer Society in Scott and Lori’s honor. I challenge Natalie Ault, Jordy Anderson, and Lukas Metz to Share the Light in the fight against cancer and match my donation!
- Sample social post: Cancer affects us ALL. I nominate @NatalieAult, @JordyAnderson, and @LukasMetz to donate to @AmericanCancerSociety and post how you are going to #ShareTheLight in honor of those who have fought, are fighting, and will fight cancer in their lifetime.
Thank you!
*Shared from MySocietySource.
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