Sharing Our Stories in the Digital First Frontier

As the American Cancer Society moves forward in our mission, it’s worth remembering that our most prized asset is not housed behind brick and mortar, or bound to financial investments, or even in a history rich with Nobel Prizes. It is our treasure trove of stories! Personal stories of survivorship, of discovery, advocacy, and care giving – the whole of our mission is best told through stories. In a Digital First frontier, this means authentic stories in video and audio.

We are asking you to invite you, your friends, family, and fellow Relayers to shoot a quick video. The American Cancer Society needs authentic, energetic, and emotional videos sharing cancer stories. Strong stories may be shared across social channels, deployed for peer-to-peer mobile platforms, and event pages as appropriate.

 

Create and share a video ACS can promote:

• Sign and complete the Consent and Release Form

• Create a video, here are some ideas to help:

    • Make the video 10-30 seconds in length (just a target, not a steadfast rule).

    • Use a video camera or phone and feel free to use tripod or make it selfie-style. 

    • Share you experiences with ACS and/or the impact of COVID-19. 

    • Share one reason people should donate to the American Cancer Society? 

    • Share how the American Cancer Society has impacted your life? 

    • Share how COVID-19 has impacted your life? 

• Upload your video to the ACS sharepoint link and/or email your story directly to our Communications Director Carmen Coffee.

    • Make sure to include your Consent and Release Form, and

    • Include your personal information (your name, which Relay you participate in, your location, and any additional information you would like to share).

• Share your video on your own social media:

    • Please tag of the local page for the American Cancer Society (Facebook, Instagram, Twitter).

    • Hashtag #StillAttackingCancer and/or #AttackingCancer.

    • If you are making a donation ask, please include this https://cancer.org/donatelocal or to create your own Facebook or Instagram fundraiser for ACS.

The American Cancer Society is after authentic stories about how ACS has touched your life. We want to celebrate and share your story!