Friday, May 29, 2020

Share the Light


An exciting digital campaign and dynamic virtual experience is coming to ACS July 16th through October!

Share the Light is designed to engage survivors, caregivers, health conscious individuals, as well as existing donors and volunteers in a fundraising season of light. Together we must illuminate the critical need to increase our funding to fight cancer through new and existing revenue channels.

Save July 16 at 7 p.m. ET for an hour-long kickoff of entertainment and inspiration! The July 16 kickoff will feature a diverse array of celebrities, special guests, moving stories and an illumination moment you won’t want to miss. You’ll also hear ideas on how to carry your own light forward to advance and accelerate the fight through existing ACS events, via virtual fitness challenges, or in ways unique to you.

What you can do RIGHT NOW: Help create that July 16 illumination moment! We need our volunteers, community partners, and staff to to create videos/images: 

1.      Simply create a video or snap a photo sharing a light in any way you’d like.

o    Examples: lighting a candle, turning on your mobile phone light

2.      Post the video/image to your social media channels using #sharethelight and tag family members, friends, or co-workers, and encourage them to do the same

o    Sample Post: I am helping illuminate the critical need to increase funding for the cancer fight. I challenge (tag your friends/family) to do the same. #sharethelight

3.      Check out examples of the types of videos/images we’re looking for here:

o    https://www.facebook.com/meghan.jalowiec/videos/vb.752956357/10158155463421358/?type=2&video_source=user_video_tab  

o    https://www.facebook.com/ACSOklahoma/videos/2898600716863872/ 

4.      Be on the lookout for more details. Thank you for joining this effort and shining a light on this urgent, life-saving need.

Learn more about the campaign and the upcoming virtual experience here, on Society Source and be on the lookout for the full suite of materials on the Brand Toolkit.


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