An exciting digital
campaign and dynamic virtual experience is coming to ACS July 16th through
October!
Share
the Light is
designed to engage survivors, caregivers, health conscious individuals, as well
as existing donors and volunteers in a fundraising season of light. Together we
must illuminate the critical need to increase our funding to fight cancer
through new and existing revenue channels.
Save July 16 at 7 p.m. ET for an hour-long kickoff of entertainment and
inspiration! The
July 16 kickoff will feature a diverse array of celebrities, special guests,
moving stories and an illumination moment you won’t want to miss. You’ll also
hear ideas on how to carry your own light forward to advance and accelerate the
fight through existing ACS events, via virtual fitness challenges, or in ways
unique to you.
What
you can do RIGHT NOW: Help create that July 16 illumination moment! We
need our volunteers, community partners, and staff to to create
videos/images:
1. Simply create a video or snap a photo
sharing a light in any way you’d like.
o Examples: lighting a candle, turning
on your mobile phone light
2. Post the video/image to your social
media channels using #sharethelight and tag family members, friends, or
co-workers, and encourage them to do the same
o Sample Post: I am
helping illuminate the critical need to increase funding for the cancer
fight. I challenge (tag your friends/family) to do the same. #sharethelight
3.
Check
out examples of the types of videos/images we’re looking for here:
o https://www.facebook.com/ACSOklahoma/videos/2898600716863872/
4.
Be
on the lookout for more details. Thank you for joining this effort and shining
a light on this urgent, life-saving need.
Learn more about the
campaign and the upcoming virtual experience here, on Society Source and be on the lookout for the full
suite of materials on the Brand Toolkit.
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